Getting the right digital marketing road map for 2018 is a task that must completed perfectly so that your business will get a boost. We are in an ever-changing world, hence, what worked last year may not necessarily work this year and in order to stay ahead of competition, you need to think outside the box. The strategies below have been well researched and will be very effective in your digital marketing plan for 2018. Read on.
Spend More On Retaining Your Customers And Up selling Them Rather Than Finding New Leads
Even though getting new leads is very vital to the growth of your business, it is very important for you to dedicate more resources to retaining your customers, up selling them and introducing more marketable services to them. One of the ways of doing this is through reputation or brand management. You need to prove to your customers that you are unique and stand out among your competitors. Your brand management strategy will go a long way in reassuring your customers that your business can be trusted.
Research shows that 72% of consumers revealed that their buying decisions were guided by reputation. You can digitally manage your reputation through your website, blog and social media. Your website and blog should be properly filled with up-to-date contents in order to maintain a lasting relationship with your customers. The social media is particularly vital now in reputation management than before.
In times past, customers would write letters to businesses when they had any grievances, but now, they will just share it on the social media for everyone to see and this can easily harm the reputation of your business. Hence, you must take part in conversations on the social media especially as it affects your business so that you will be able to respond to their comments in order to boost your reputation. Constant search engine optimization is another digital strategy you can use to manage your brand. This will ensure that your existing customers still find you when they are searching for keywords related to your business on search engines.
Drive Engagement and Become A Boss On 2-3 Social Media Channels Instead Of All
A strong social media presence is very vital to the success of your business. However, opening many social media channels may consume too much of your time and you may not be able to achieve the desired result. Consequently, you should make use of a number of channels you can easily handle and make sure that the ones you choose are relevant to your business. You should know the right platform that your target audience use and this will help you in choosing the channels to use. Furthermore, you can make use of platform analytics to know the kinds of people on each social platform. Many social networks have information about people on their networks and you can get information like percentage of male/female, percentage of those that live in rural or urban regions, their age brackets, their interests, just to mention a few.
Automation, Artificial Intelligence and ChatBots Are An Integral Part Of Your Marketing Landscape
Your digital marketing plan for 2018 is not complete without the integration of automation, Artificial Intelligence (AI) and ChatBots. Your automation plan should include all your business processes in order to ensure smooth operations. This includes marketing processes, payment processes, feedback mechanism, content marketing, and social media marketing, just to mention a few.
Artificial Intelligence (AI) has transformed digital marketing and you cannot afford to ignore it. AI technology, like ChatBots, has helped marketers to keep in touch with customers more personally and effectively. AI can assist you to predict the behaviors of consumers so that you will be able to come up with the right inducement that will keep them coming back. In advertising, AI is useful for personalization of adverts, facial recognition, ad targeting, optimizing bidding process on PPC campaigns and so on.
ChatBot has revolutionized customer service in recent times. With the adoption of ChatBot, your customer support is automated and you don’t need to worry about attending to your customers at odd hours of the day. Your ChatBot will answer the questions of your customers, assist them to buy your product or service and boost the loyalty of your customers. Furthermore, AI will be there for you in the creation of effective contents and automating your routine tasks.
Video Will Drive Spending – Whether For Ads, Products Or Give-aways
Video marketing is a powerful method in today’s digital marketing. A strategic video marketing campaign is capable of inducing spending on the part of consumers and boosts your sales and revenue. You can create a video ad, video product or give out your video for free with the hope of spreading information about your business. Giving your video away for free will boost the number of visitors to our website and you can use this strategy to increase your email list. However, it is very important for you to get organized before starting your give-away campaign and set goals for it. The goal of the campaign should be targeted towards boosting the sale of your product or service and you can partner with celebrities or influencers in order to attract more people to the campaign.
Measure and Track – Everything Needs An ROI
Measuring how your digital marketing campaign has impacted on revenue and profits is the only way to be sure of success. It is important for the campaign to deliver a return-on-investment (ROI) because the existence of your business relies on this. While it may not be easy to measure your ROI, especially knowing the right time to do so, there are few parameters that can be used to achieve your desired result. There is a proverbial belief that you need seven touches to transform a cold lead to a sale. There are also many variables that affect your ROI which are even outside the control of marketing such as weather and macro-economic trends, hence, it is very important for you to deploy an effective ROI measuring system for your campaign.