We created an effective Instagram strategy for Jams having a combination of engaging content, consistent branding, audience interaction, and strategic use of hashtags and promotions.
- Capture drool-worthy photos of your dishes, visually appealing drinks, and behind-the-scenes footage of your kitchen and staff. Utilize natural lighting, and consider using a professional food photographer for the some shots giving best results.
- Ensure that your Jams Instagram profile is cohesive with your overall brand identity. Stick to a consistent theme, color scheme, and tone in your posts to create a recognizable brand aesthetic.
- Encourage our patrons and fans to share photos of their dining experience at your restaurant. Reposted user-generated content (with permission) to showcase real customer experiences and promote a sense of community. You can create a branded hashtag for customers to use when posting about your restaurant.
- Write engaging captions that tell a story, provide context, or share interesting facts about your dishes or ingredients. Use captions to highlight promotions, specials, and events.
- Utilized Instagram Stories to share real-time updates, daily specials, and behind-the-scenes moments. Used interactive features like polls, question stickers, and countdown timers to engage with our audience and gather feedback. Highlight positive customer reviews or testimonials in our Stories.
- Use relevant hashtags to increase the visibility of your posts. Include a mix of popular food-related hashtags (e.g., #foodie, #foodporn, #instafood), NYC based hashtags (e.g., #NYCeats, #NYCFood), and custom hashtags specific to our restaurant #JamsDining
