Social Media
BC Voices
The problem
Nonprofit organizations often struggle to increase public awareness, engage supporters, and generate consistent donations despite having meaningful missions. Limited digital visibility, fragmented marketing efforts, and ineffective storytelling can make it difficult to reach new audiences, inspire action, and secure sustainable funding for long-term impact.
What we built
We developed and executed a comprehensive digital marketing strategy for BC Voices, a nonprofit organization dedicated to advancing women's rights and gender equity through storytelling and historical documentation. By combining traditional advertising, digital marketing, website optimization, social media, and video content, we significantly expanded the organization's reach and helped achieve 60% month-over-month growth in both exposure and donations. Integrated marketing campaign — Designed a multi-channel marketing strategy that combined print advertising, digital outreach, social media campaigns, and video storytelling to increase awareness, community engagement, and donor participation. Website design and conversion optimization — Developed a user-friendly website with clear calls-to-action that encouraged visitors to learn about the organization's mission, volunteer, and make donations, improving supporter engagement and conversion rates. Social media growth and digital outreach — Created targeted social media campaigns featuring advocacy initiatives, success stories, educational content, and testimonials, helping BC Voices expand its online community and connect with new supporters. Video storytelling and YouTube strategy — Produced and promoted compelling video content, including interviews, documentary-style storytelling, and the "Stand Up Speak Out" mini-documentary, which generated thousands of views and significantly increased website traffic and donor engagement. Measurable nonprofit growth — The integrated campaign resulted in a 60% month-over-month increase in exposure and donations, enabling BC Voices to expand its advocacy programs, strengthen community engagement, and amplify its impact in promoting women's rights and gender equity.