Social Media
Clarabridge (Acquired by Qualtrix)
The problem
Enterprise brands often receive customer, employee, product, and brand feedback from multiple disconnected channels, making it difficult to understand stakeholder sentiment, identify experience gaps, and take timely action. Without a unified experience management strategy, organizations struggle to improve customer satisfaction, employee engagement, and overall business performance.
What we built
We developed and executed a strategic social media content plan for Qualtrics Experience Management (XM) (formerly Clarabridge) to strengthen its digital presence and position the brand as a leader in experience management. Through consistent, value-driven content and platform-specific engagement, we helped communicate the platform's capabilities to enterprise decision-makers and industry professionals. Thought leadership content creation — Produced educational and industry-focused content highlighting customer experience (CX), employee experience (EX), product experience (PX), brand experience (BX), AI-powered insights, and experience management best practices. Consistent brand communication — Maintained a unified brand voice and messaging across social platforms, reinforcing Qualtrics' position as a leader in Experience Management (XM) software. B2B social media strategy — Developed platform-specific content designed to engage enterprise leaders, marketers, HR professionals, and customer experience teams while increasing brand awareness and industry credibility. Audience engagement and community growth — Created engaging posts, product updates, thought leadership, and industry conversations to improve organic engagement and strengthen relationships with customers, partners, and prospects. Enhanced digital visibility — Leveraged consistent publishing and strategic content marketing to increase reach, educate audiences about the value of Experience Management, and support broader brand awareness and lead-generation initiatives.