Social Media
iCloss
The problem
Medical device and pharmaceutical companies operate in a highly regulated environment where maintaining compliance with Sunshine Act reporting requirements can be complex and time-consuming. At the same time, B2B healthcare technology companies often struggle to effectively communicate their value proposition, build brand awareness, and engage decision-makers through digital marketing.
What we built
We developed and executed a comprehensive digital marketing strategy for iClosS, a compliance platform that helps medical device and pharmaceutical companies manage Sunshine Act reporting and aggregate spend data. Our efforts focused on strengthening the brand's online presence, increasing engagement, and positioning iClosS as a trusted compliance technology solution for the healthcare industry. Strategic marketing planning — Developed a targeted marketing strategy aligned with iClosS's business objectives, emphasizing compliance expertise, product value, and thought leadership within the life sciences industry. LinkedIn marketing and engagement — Managed the company's LinkedIn presence by creating educational content, industry updates, and engagement campaigns designed to connect with healthcare professionals, compliance teams, and pharmaceutical decision-makers. Facebook marketing and community management — Executed Facebook content and engagement strategies to increase brand visibility, strengthen audience relationships, and maintain a consistent digital presence. Creative content and graphic design — Produced marketing collateral, social media graphics, educational posts, promotional assets, and branded visual content that effectively communicated iClosS's compliance solutions and reinforced its professional brand identity. Enhanced digital brand presence — Through consistent content creation, social media management, and strategic engagement, we helped iClosS build greater brand awareness, improve audience engagement, and strengthen its position as a trusted provider of Sunshine Act compliance solutions.